04:00 PM - 04:30 PM
Gaming and entertainment technology is evolving rapidly to become more immersive and interactive. Significant investment in 5G infrastructure will enable more content to be delivered to consumers while simultaneously giving those customers more control and detail. Currently, content developers and broadcast/streaming services are working to determine the best container for delivering that content over 5G. MPEG-H is a leading contender as it allows delivery of a single type of audio/video experience to its customer base over multiple platforms (e.g. VR/AR, music video, film, streaming or broadcast). Likewise, MPEG-H can be used for mobile, PCs, the car and a multitude of connected devices, forever changing the workflows of mixers and broadcasters having to work on numerous (and separate) audio mixes for each method of content consumption.
Furthermore, MPEG-H also enables the end consumer to personalize their entertainment experience like never before. Examples would be to allow the hard of hearing to adjust the dialog of a sports broadcast independently of the other audio or allowing the super fan to remove the commentary altogether. Additional features include playing back the entire soundscape on headphones with high immersion using spatial audio processing and allowing the HRTF’s of a device to be changed on the playback device for an even more detailed and accurate representation of the audio. In this talk, we will talk about how THX is working with the industry to enable the creation and delivery of next-generation immersive content to enhance the entertainment experience for consumers.