Description

The launch of a new XR platform often creates a great deal of excitement among institutional users and developers alike. After all, products such as Oculus, HoloLens and Magic Leap help us significantly improve the way we tell stories, train employees and address persistent maintenance challenges.

However, for developers, each product launch presents its own unique challenges. The team has to familiarize itself with a new SDK, a new device and often a completely different way of structuring content. In this session, Rodrick Lekey and
Hans Wernke, of Inhance Digital, an LA-based interactive marketing agency with 21+ years of experience, will share the first-hand perspective of such a team of developers. What did we learn? What challenges did we experience? What would we do differently the next time around?

Speakers

Rodrick Lekey

Technical Director AR/VR , Inhance Digital

Hans Wernke

VP, Business Development , Inhance Digital