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Tom Emrich
Direct, Product Management Niantic, Inc.

Tom is recognized as one of the world’s leading thought leaders in augmented reality (AR), virtual reality (VR) & wearable technology. 

A pioneer in this space, Tom started working in AR in 2009 and has over a decade-long track record of running tech teams and providing strategic direction in emerging technologies for powerhouse brands and organizations. 

As Director of Product at Niantic, Tom is responsible for product strategy and product development of Niantic's augmented reality platforms, including its Unity SDK (Lightship ARDK) and its web-based AR platform, 8th Wall, as well as the use of these platforms to power AR in Niantic's popular games, including its Rewarded AR ads. He leads a passionate team of product managers who are equipping developers with powerful tools to create AR experiences for smartphones and headsets. Previous to this, Tom served as the VP of Product for 8th Wall, leading product and marketing efforts, which resulted in the acquisition of 8th Wall by Niantic in 2022.