As an essential part of Volkswagen’s holistic brand strategy, 361/DRX, a spin-off of international brand experience agency AVANTGARDE, has created a path-breaking AR experience bringing together the best of creativity and technology. The Volkswagen sales congress in Bilbao at the end of September where visitors could take AR Selfies with national soccer coach Jogi Löw, marked the kick-off for a far-reaching Augmented Reality campaign. In his session, Daniel Sack, Managing Director at 361/DRX, explains how Volkswagen’s AR experience will set new standards - in building brand-related communities as well as enabling outreach, interaction and engagement on a large scale through social media. By implementing an innovative content management platform that enables fans, brands, influencers, celebrities and their agencies to integrate their own AR content, 361/DRX bridges the real and the virtual word. Furthermore, Daniel will present an outlook to further measures planned in order to deliver a benchmark case in Digital Reality Storytelling for brands.