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Implementing XR with Legacy Sports Brands - The PGA Tour & The Boston Red Sox

May 29

11:30 AM - 12:00 PM


Panelists will discuss the unique challenges and opportunities of XR facing sports institutions with deep traditions and history, such as the PGA Tour and the Boston Red Sox. Topics will cover technology, audience targeting and the often-under-appreciated elements of education and deployment for legacy brands.


CEO & Executive Creative Director , Trigger Global
Marketing Producer , Boston Red Sox
Director, Digital Platform Innovation , PGA TOUR

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