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Using XR Technologies in the Hotelier Industry

May 27

11:10 AM - 11:30 AM


Join Brian Vogelsang, Senior Director and XR Product Management of Qualcomm Technologies inc. and Raffaella Camera, Global Head of Innovation & Strategy at Accenture Extended Reality as they present a case study around event planning in the hotel industry. The Accenture XR Event Planner is an immersive, collaborative and interactive augmented reality (AR) and virtual reality (VR) solution piloted in partnership with Qualcomm, Intercontinental Hotel Group (IHG) and InterContinental Los Angeles Downtown. The XR Event Planner solution extends the digital consumer journey to include mobile, mobile AR, AR glasses and VR headsets—enabling event planners, buyers and hotel sales staff to visualize, customize and move through event spaces remotely and collaborate throughout the process. Focus group feedback and market analysis shows hotels could shorten the sales cycle, improve brand affinity and connection with clients and increase revenue up to 8 percent in the $330 billion annual US meetings and events industry.


Senior Director of XR Product Management , Qualcomm Technologies, Inc.
Global Head of XR Market & Innovation Strategy , Accenture Interactive

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