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Gauging the XR Market: Findings from the US and Europe and the Direction of the XR Industry

Nov 10

11:30 AM - 12:25 PM

Description

2021 has seen the launch of three important market studies focused on the XR Industry. In May, Ecorys and XRA released an update to an earlier examination of the EU XR marketplace and concludes that Europe’s long-standing VR research and manufacturing, highly-skilled workforce, strong creative industry, and cultural diversity put the continent at a clear competitive advantage to seize emerging opportunities and become an important player in the global XR industry. In July, the law firm Perkins Coie and XRA released the fifth annual XR Industry Insider Survey which found that among industry stakeholders that despite, or even due to the Covid 19 global pandemic, there is sustained optimism around immersive technologies and an expectation that while hurdles exist there will be increased investment in the sector. Finally, XRA will release its second annual survey of decision makers for enterprises across six different sectors and what their expectations are around the adoption and use of immersive technologies in their fields. Join our panel for a 360 degree view of the health and prospects of XR.

Speakers

Senior Consultant, Digital Economy, Policy & Research , Ecorys
Senior Director of Industry Relations , XR Association
Emerging Company Venture Capital Partner , Perkins Coie
Project Manager , The Martec Group

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