Back to agenda

Using XR to Create More Immersive and Engaging Entertainment Studio Experiences

Nov 10

11:50 AM - 12:45 PM


The use of XR in entertainment, from production to marketing and distribution, continues to grow as consumers expect more immersive and engaging content. This panel of studio executives will share their perspectives on why XR creates a stronger medium for more authentic brand storytelling and how they apply XR as a part of their larger branding initiatives. They’ll also discuss best practices for deploying these experiences, learnings from new technologies and their future outlook for XR in entertainment.


VP, Emerging Products Group , ViacomCBS
Director of Interactive Experiences , Disney Consumer Products, Games, and Publishing
Lead Client Partner, West Coast , Trigger

Related Sessions