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Wearable AR for Culture: How We Secured Our First 3 Million Paying & Thrilled Site Visitors

Nov 10

10:00 AM - 10:25 AM


There remains a huge gap between hopes for scalability of wearable AR to the general public and real world success stories involving large volumes of paying customers. ARtGlass has bridged that gap. CEO Greg Werkheiser and Vice President Lexi Cleveland will present with client Therese Alvich of Merlin Entertainments. They’ll share lessons applicable across many verticals from a journey scaling to serve millions of thrilled visitors to iconic cultural sites globally who pay for 45-120 minute tours. How and why did ARtGlass and their client sites break through quietly, inexpensively, and with a team characterized by atypical diversity?


CEO , ARtGlass
Senior Project Director , ARtGlass
General Manager, Madame Tussauds , Merlin Entertainments Ltd

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