Back to agenda

How WebAR is Driving Success Across the Marketing Funnel

Description

Advertising and marketing is evolving. Marketers today need to find new ways to engage users wherever they are, especially new strategies to offer a personalized experience that drives results. AR experiences are intrinsically personal as they put the user at the center of a story and make them an active participant with branded content. AR drives engagement with demonstrated results across the marketing funnel including dwell time and lift in purchase. In this session, you will learn how AR is changing advertising and marketing, the massive opportunity of web-based augmented reality, and review case studies and key success metrics of in-market AR experiences.

Speakers

President , Tool of North America
Associate Content Marketing Manager for 8th Wall at Niantic , Niantic, Inc.
CEO and Founder , MVP Interactive
CEO , Trigger Global

Related Sessions