At SQUARS, we strongly believe that the future of AR is on the web. Our vision is to empower everyone to easily create, share, and experience their own AR content with cutting-edge WebAR technology. Join our discussion on how we at SQUARS are nurturing an environment in which individuals, professionals, and enterprises can reach their full potential and strengthen their business with AR-enriched content.
HaptX, Inc. was founded in 2012 with a compelling, if audacious, vision: develop a system capable of providing accurate physical inputs (touch, force, temperature) across an entire user’s body to a degree that the virtual world becomes indistinguishable from the physical world. This system is both an engineering and business challenge, as it requires a commitment to a long-term development roadmap that delivers desirable products along the way. This presentation will cover some of the highlights and pitfalls of the journey to bring such a system to market through a laser focus on enterprise customers. Enterprise customers have been impactful early adopters, because their use cases are so clear; listening closely to their needs has created a durable partnership that benefits the entire industry. Developing haptic technologies that are enterprise-grade is a challenge that HaptX has been working on for a decade now. Yes, it is hard to start a hardware-based startup company. But the best is yet to come and is tantalizingly close.
In December 2021, Wilkins Avenue AR and leading fragrance company Maison Berger Paris showcased the first-ever Augmented Live Shopping experience. Reinventing retail-tainment, Augmented Live Shopping makes branded live streams more fun, immersive and spectacular. Wilkins Avenue AR's proprietary tech adds AR avatars and 3D animations to traditional live streams on Instagram and other social platforms. The experience resulted in unparalleled engagement and conversion results, which will be presented by Guillaume Rolland, Head of Innovation at Maison Berger Paris, and Thibault Mathieu, CEO of Wilkins Avenue AR.
Siemens digitalization technologies help accelerate digital transformation across offices, buildings and factories to create sustainable communities and energy solutions. It harnesses the full potential of digital transformation and accelerates the development of smart infrastructure - easier, faster and at scale.
Join us for an overview of Siemens' solutions that can help partners and customers achieve digital twins faster!
The launch of area target recognition capabilities is opening new use case capabilities.
It's removing 3D object recognition needs and can be used over 30 000 m² like in Schriphol Airport.
Come and see new capabilities of area target and discover plenty of new use cases through intervention GPS, retail store experience, digital human guide for culture and more.
Join us for this panel discussion with Nestlé, VR Direct and Immerse to discover the journey of scaling XR in big companies such as Nestlé. The Global IT Innovation team together with the current XR partners of the company will talk about finding the right value of XR in the business, the biggest challenges and what’s coming next.
Virtual Manufacturing is the exercise of reproducing the physical behavior of a machine or a plant virtually, through software simulation applied to the Digital Twin. This allows engineers to integrate both mechanical design data and control software, meaning a machine can be tested entirely in the virtual world even before its construction and assembly, thus reducing the development and construction time drastically.
We needed a tool to do these activities that was totally customizable in order to integrate all the dynamics and benefits of virtualization. For this reason we developed a new software based on Unreal Engine that brings virtual manufacturing to an entire new business level.
Key benefits are:
- Development more flexible
- Photo-Realistic 3D graphics
- Advanced Human-computer interaction
- Ability to simulate a greater amount of objects
- +800% in logic calculation performance.
In Addition , our idea is to use the virtual model on the same platform to provide support for all business functions.
Technology and creativity opened new opportunities in the past few years and after a quick overview, attendees will discover more about use cases in the field of simulation and how they add value to different areas of product development and user experiences. Lukas and Jan will discuss what to expect in the near future and share their view on the business side of XR solutions.
This is a joint presentation by KONE and Tampere University. KONE provides its customers with elevators, escalators and innovative solutions for modernization and maintenance, and is one of the global leaders in its industry. Tampere University is one of the most multidisciplinary universities in Finland.
In this talk we share our experiences and good practices for industry-academia collaboration gathered during a co-creation project for a VR environment. We co-created a collaborative VR environment and tools to support maintenance method development and related technical documentation creation as part of the product development process. The development was done in close industry-academia collaboration using an agile approach. Our talk aims at inspiring other industrial companies and giving insight for XR companies and academic actors.
UX concepts in XR are the key for inclusive access to physical and digital content, products and services. Marco Richardson and Nina Blömer are discussing the topic Technical Opportunities VS community-based limitations and behaviors.
The duo is showing how to unlock the full power of Web 2.0 with technical aspects of metaverse in the first run, build trust and daily habits – step by step.
They will show how to build bridges to your data, XR is the IO interface with complete different UX concepts and ways, how we interact with digital content in the real word. One important fact is to empower people to make the UX shift.