Today's utility and energy sector is being pushed towards change due to the disruptive power of progressive IT technologies. The increasing demand for electricity in developed and, even more, in developing countries with growing cost pressure is making our industry reconsider its ever static business model. With augmented and virtual realities, we are on the way to innovate and reshape our sector.
Augmented Reality Portals is a new way to fully surround users in a 360 and 3D digital world using their mobile phone. AR Portals combine the “immersiveness” of virtual reality and the ubiquity of the smartphone to create a tool for brands and creators alike to develop magical experiences for everyone.
Take your users on a journey of your factory, have them walk around a virtual store that throws the laws of gravity out the window, or have them go on an interactive adventure while fully immersed in a digital world. These are just a few ideas of what you can do with AR Portals.
AR Portals can be created for Social AR (Snap Lens Studio and Meta's Spark AR Studio) and for WebAR and we'll talk about the pros and cons of both options.
This talk will go over the most frequent use cases for AR Portals, a high-level technical overview, and best practices in creating your own. We will also showcase some of the best AR Portals out there. If you're interested in bringing magic to the world with AR, then I can't wait to share this talk with you.