Many enterprises already realized use cases, in which immersive technologies generate added value. One of the key questions is still how to roll out these use case across the company at a large scale. The usage of complex data, visual quality of content, security aspects as well as the infrastructural base are challenges. Philipp Landgraf (Holo-Light) and Terry Schussler (Telekom) explain, how XR streaming and 5G solutions, such as managed latency, help to increase quality, reliability, and ultimately large rollouts of XR solutions.
In December 2021, Wilkins Avenue AR and leading fragrance company Maison Berger Paris showcased the first-ever Augmented Live Shopping experience. Reinventing retail-tainment, Augmented Live Shopping makes branded live streams more fun, immersive and spectacular. Wilkins Avenue AR's proprietary tech adds AR avatars and 3D animations to traditional live streams on Instagram and other social platforms. The experience resulted in unparalleled engagement and conversion results, which will be presented by Guillaume Rolland, head of Innovation at Maison Berger Paris, and Thibault Mathieu, CEO of Wilkins Avenue AR.
Virtual Manufacturing is the exercise of reproducing the physical behavior of a machine or a plant virtually, through software simulation applied to the Digital Twin. This allows engineers to integrate both mechanical design data and control software. Thus the machine can be tested entirely in the virtual world even before its construction and assembly. Thus reducing the development and construction time drastically. We needed a tool to do these activities that was totally customizable in order to integrate all the dynamics and benefits of virtualization. For this reason we developed a new software based on Unreal Engine that brings virtual manufacturing to an entire new business level. Key benefits are: - Development more flexible - Photo-Realistic 3D graphics - Advanced Human-computer interaction - Ability to simulate a greater amount of objects - +800% in logic calculation performance In Addition , our idea is to use the virtual model on the same platform to provide support for all business functions.