This casual discussion outlines the original mission of holoride from 2015, with our co-founder's vision spun out of AUDI Innovation. Our longstanding partnerships with HTC and Schell Games paint an immersive journey building a solid platform together pairing real time car data, open map data and original content creation. We will explore the successes and challenges within the VR industry that helped us reach our goal of an Elastic SDK, the onboarding of more strategic partners, our RIDE Token, scaling a diverse company, launching a consumer facing product store and rolling this out both in Germany and the US. So what’s in store for the next 5 years, 12 years -- and, the long game of mobility, transportation and media & entertainment? Come join the lively conversation.