Sweet Success: Leveling Up Brand Engagement with Gamification and XR


Gamification is a rapidly growing trend for brands seeking to connect with their customers in more
engaging ways. By incorporating XR (Extended Reality) technologies into marketing campaigns,
companies can create captivating and interactive experiences that leave lasting impressions on
their target audiences.

In this session, Gospooky will delve into the vast potential of incorporating gamification and XR
into brand campaigns across various industries, using virtual worlds, augmented reality, and
gaming. We will present case studies that demonstrate how cutting-edge brands are already
leveraging XR to create unforgettable experiences that captivate their customers.

From virtual treasure hunts and AR-powered scavenger hunts to immersive brand activations and
gaming apps, attendees will learn how to add gamification elements to their marketing strategies.
We will discuss the advantages of different approaches and share best practices for effective


Participants will leave this session with a deeper understanding of the potential of gamification
and XR across various industries, as well as a roadmap for integrating immersive experiences into
their own campaigns.


Founder , GoSpooky

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