While many companies include “AR Cloud” in their descriptions of offerings, to those outside the echo chamber, messaging about AR Cloud resembles a very dense fog. What constitutes an AR Cloud product or feature? Who’s doing what on or in AR Cloud? How can buyers evaluate AR Cloud offerings? How can AR Cloud technology providers evaluate potential partners? This talk reveals the world’s first “landscape view” of AR Cloud companies, products and services and describes distinct ecosystem segments. It provides a framework which technology buyers can use to define requirements and AR Cloud technology providers can use to differentiate their offerings.