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The New Essential Capabilities of an AR Strategy

May 29

10:00 AM - 10:30 AM


Jim Heppelmann, CEO of PTC and co-author of A Manager’s Guide to Augmented Reality, will present the findings of his latest research collaboration with Prof. Michael Porter of the Harvard Business School. As the Augmented Reality (AR) market matures, there are a growing number of capabilities for industrial companies like the real-time capture of front-line processes from the expert’s point-of-view. With these new capabilities comes a set of choices around the strategy, content, and delivery of AR experiences. In this case-study driven keynote, Jim will present a framework of essential questions to capitalize on the promise of AR in the enterprise today.


President and CEO , PTC

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