Description

With TikTok's launch of Effect House, anyone can now create AR experiences and effects for TikTok's global community.
AR on TikTok is different than anywhere else — it's uniquely creative, used by people in distinct and imaginative ways, and often it's just plain WEIRDER. The Effect House community is different, too; for a new generation of creators, TikTok is their first experience with augmented reality. This new contingent of effect creators is using Effect House to bring an entirely new set of skills and ideas to the world of AR.
During our early beta, effects made by our creators were used in 1.5 billion TikTok videos and viewed over 600 billion times. At AWE, you'll hear firsthand from some of those creators and find out:

• How does an AR effect become a global trend?
• How can creators build an audience for their AR experiences?
• What features in Effect House are most exciting for designers, developers and artists?

And of course, we'll share some of our favorite TikTok videos featuring community effects :) See you there!

Speakers

Paige Piskin

Social AR Developer, Influencer and Designer , White Glove Media

Ollie Tyler

Augmented Reality Technologist , Creator

Laura Gouillon

AR/VR Director and TikTok Creator , Creator

Greg Feingold

Community Lead , TikTok

Paige Piskin

AR/VR Director and TikTok Creator , Creator