Description

Data is the new oxygen for businesses and that proves to be even more correct when in XR. While these technologies do provide opportunities for customized service and automation, the amount of data available to collect and the low consumer education on the topic allows bad practices to happen. These can result in harmful scenarios, halving trust when using XR experiences.

This talk will take you through new and not-so-new ad formats enabled by XR technologies, how they are leveraging user data and how a purposeful, ethical marketer can create efficient, safer, non-exploitative XR ad campaigns.

Speakers

Luis Martins

VP , XRSI