Description

On Snapchat, AR usage isn’t experimental, it’s habitual — with 70% of our 203 million users interacting with AR everyday. In this session, learn about the unique characteristics of the Gen Z and Millennial generation that will redefine the role of the camera in consumers lives and how hundreds of marketers globally are tapping into AR to reach their audience at scale.

Speakers

Carolina Arguelles Navas

Head of AR Business Strategy , Snap, Inc.