Description

The St. Jude Hall of Heroes, a first-of-its-kind collaboration between ALSAC, Facebook, Flight School, BBDO and Oculus, launched on Giving Tuesday as part of the Virtual Reality (VR) for Good initiative. Facebook and Oculus wanted to challenge the creative industry to innovate around one world-wide problem; helping to end childhood cancer on a global level. Our donations for Giving Tuesday were up 54% over the prior year.
The Hall of Heroes is set entirely in Virtual Reality and features 12 stylized hero statues of current and former St. Jude patients. They are drawn using a superhero "lens" to combine each patient's personality, likes, hopes and dreams into one, cohesive vision.

Speakers

Brandon Ellis

Experience Developer , ST. Jude Children's Research Hospital Inc