In the past, numerous use cases have been piloted to demonstrate the potential of XR for business applications. An example of this is the VR product configurator, in which customers can already experience products virtually in order to make a purchase decision. Such applications are usually associated with a large hardware investment and built statically. But how do the future services reach the mobile customer? Which business models are promising and what are the requirements for a successful rollout? We want to discuss these aspects in the panel with the experts from the different areas and thereby shed light on the way from service to customer.