Back to agenda

The Next Phase of AR display: Moving to 3D Holography

May 30

10:00 AM - 10:30 AM

Description

AR has shown great promise to date but what is holding it back from mass adoption? Holography has long been considered the ultimate display technology. The science fiction ideal of engineering and manipulating light to produce 3D projections appealed to the imagination of millions through franchises such as Star Wars or Star Trek. While physically possible, the tremendous computing requirements to create full-depth holographic display made it unreachable for commercial applications. Until now. We will look at the solutions required for the mass adoption of AR/MR - holographic display and associated technical advances that make holography a commercially viable solution. We will show why and how holography solves for a crucial problem of today’s AR/VR/MR - the lack of depth perception, which results in the vergence-accommodation conflict and simulation sickness (eye-fatigue and nausea). We will discuss how holographic display overcomes these issues and - most importantly - paves the way for immersive 3D without the near-eye display, expanding the horizon of AR/MR today beyond headsets and smart glasses.

Speakers

CEO & Co- founder , Vivid-Q

Related Sessions

Oct 17

10:00 - 10:30

Description

At the 18th of October at last years at AWE EU in Munich, Open AR Cloud (OARC) officially launched and started taking on founding members and partners. We reached more than 240 members and 36 partners by November 1st. This AWE, Jan-Erik Vinje, the managing director of OARC will present what the OARC community has achieved together the last year, what the working groups are currently focusing on and what are the major upcoming initiatives from the organization. There will be updates on the State of The AR Cloud report, on OARC's ongoing initiative to create a universal standard for the geospatial position and orientation of real and digital objects (GeoPose). OARC believes GeoPose could be as important to the spatial computing era as the URL has been for the web era. Importantly OARC will also present the pioneering work they have done together with the XR Safety Initiative that OARC announced a strategic partnership with at the May 28th AR Cloud Symposium in Santa Clara.

Speakers

Managing Director , Open AR Cloud
Oct 17

10:30 - 11:00

Description

With 200 million active users and over $20 billion expected market investments by 2020, Virtual Reality (VR) is inevitably making its way into the consumer market. With the rise of technologies like VR, Augmented Reality (AR) and mixed Reality (MR), collectively known as XR, researchers are expressing concerns about the safety, privacy, ethics and security. Kavya Pearlman, Co-founder of the XR Safety Initiative is working with such researchers to stay ahead of the bad actors, and help establish security and safety standards for XR technologies. XRSI is conducting research, spreading awareness and building information security and policy framework to address concerning in emerging technologies such as XR. The Talk will walk the audience thru the following: -What are the potential threats in XR -Why should we care about XR Safety -Who all should be concerns Additionally Pearlman would share high level overview of some recently discovered "novel" cyber attacks in various VR apps and platforms, to demonstrate how XR technologies are absolutely susceptible to hacking and manipulation. Finally the closing of the talk with -How can any XR stakeholder get involved and make a positive impact via XRSI.

Speakers

Founder / Security Researcher , XR Safety Initiative
Co-Founder , XR Safety Initiative
Oct 17

11:00 - 11:30

Description

The real world and the digital world are merging. AR/VR technologies are reshaping the way we communicate and interact with each other. They're also changing the way we represent ourselves - our virtual identities. Due to the emergence of AR/VR, the next computing platform will be driven by expressive virtual avatars that mirror the fidelity of real-life interactions, enabling true telepresence, where people could meet, play games, work, and basically do anything with people anywhere in the world. In this talk, Kaspar will talk about how personal avatars are being used in different industries today (from VR meeting, gaming to fashion) and what are the issues and opportunities we have.

Speakers

Co-Founder , Wolf3D
Oct 17

11:30 - 12:00

Description

As an essential part of Volkswagen’s holistic brand strategy, 361/DRX, a spin-off of international brand experience agency AVANTGARDE, has created a path-breaking AR experience bringing together the best of creativity and technology. The Volkswagen sales congress in Bilbao at the end of September where visitors could take AR Selfies with national soccer coach Jogi Löw, marked the kick-off for a far-reaching Augmented Reality campaign. In his session, Daniel Sack, Managing Director at 361/DRX, explains how Volkswagen’s AR experience will set new standards - in building brand-related communities as well as enabling outreach, interaction and engagement on a large scale through social media. By implementing an innovative content management platform that enables fans, brands, influencers, celebrities and their agencies to integrate their own AR content, 361/DRX bridges the real and the virtual word. Furthermore, Daniel will present an outlook to further measures planned in order to deliver a benchmark case in Digital Reality Storytelling for brands.

Speakers

Managing Director , 361/DRX
Oct 17

13:00 - 13:30

Description

Ambarish will talk about how the future of augmented reality is via the web and will be device agnostic. He will talk about the future of 3D Internet and why it will be that way as well as do live demo of 4 types of AR via web

Speakers

Founder , Blippar