Description

3D creativity has been viewed by creatives as both exciting and daunting. While we’ve all been blown away by the intricate fantasy worlds that game developers build, and the immersive 3D visual effects in movies, many of us thought creating in 3D was too technically demanding. Our imaginations have run wild with the possibilities – yet we couldn’t imagine using it ourselves.
The pandemic has changed that. When we couldn’t get together for photo shoots and other creative projects, companies turned to 3D to create. Fashion brands used 3D to speed their design processes. Lowe’s used it to digitize their entire catalog for virtual shopping. And 3D virtual photography was the foundation for a Ben & Jerry’s marketing campaign.
What does this mean for creatives moving forward? New technologies and workflows are driving seamless and intuitive creation with end-to-end software integration, as many of our future experiences will likely come through a 3D, immersive interface. In this session, Sebastien Deguy, Vice President of 3D & Immersive at Adobe, will discuss how 3D goes beyond marketing campaigns and into creating entire immersive worlds in virtual or augmented reality that are purely the product of a creative person’s imagination.

Speakers

Sebastien Deguy

VP 3D & Immersive , Adobe