Description

If you want to see where the widespread adoption of holograms is headed, look no further than location based entertainment (LBE). Agencies and creatives have discovered the power of anchoring holograms to specific locations which users can interact with either through phones, tablets, head mounted displays or touch screens. These don't have to be difficult to set up either - whether using Scan QR codes or spatial anchors, Steve Sullivan, (General Manager, Microsoft) and Christina Heller, (CEO, Metastage ) will discuss how clients and creators can elevate experiences outside the home and on location. They'll walk through a number of highly successful use cases from partners like Verizon, RYOT, Nexus, Jackson Family Wines and more.

Speakers

Christina Heller

CEO , Metastage

Steve Sullivan

Partner, General Manager : Mixed Reality Capture Studios , Microsoft