Description

How do new products & services triumph in crowded marketplaces? What can we learn from neuroscience to help inform design choices?
This talk will be a brief tour of the science and psychology behind making unforgettable experiences. The talk will also be a second-screen experience - where audiences are invited to contribute, share their views, interact and ultimately affect the outcome of the talk - in real-time.

Speakers

Yann Caloghiris

Executive Creative Director , Left Field Labs