Description

Every brand needs what is now called a camera strategy to engage consumers when they are on the phone and on the camera. This is evident in the successful experiences TACTIC builds for brands now. 19 Crimes, Jack Daniel's, Coca Cola, and Jim Beam to name a few of the experiences that have been introduced to millions of new augmented reality users. And as we evolve from the phone to the face where our digital and physical worlds synthesize, AR will be the ad format of the future and a trillion dollar industry. Within this transformation for experiential product boom will be the demand of web based XR and more immersive experiences for user retention. In this conversation between Tactic Founder Pete Oberdorfer and Unity Technologies Head of AR/VR Ad Innovation Tony Parisi, you will discover how to bring users coming back for more, how to safely track user data and grow your sales and more.

Speakers

Tony Parisi

CPO , Lamina1

Peter Oberdorfer

CEO/ECD , TACTIC