Much like radio broadcasting in the early 20th century, cable news in the 80’s and the internet in the 90’s, VR has the potential to redefine how we learn about and experience events around the world. When VR attains its full potential, users all over the world will be able to have fully immersive experiences of sporting upsets, regime falls, artistic revelations, political demonstrations and cultural celebrations as they unfold in real time, no matter where they are. Similarly, VR will also revolutionize communication within industries and organizations, with use cases in healthcare, tourism, education, manufacturing, and many other enterprises. VR will make it easier for potential buyers to view real estate properties, enable gas and pipeline operators to conduct remote inspections of oil rigs, help paraplegics partially restore their mobility, and train soldiers for military parachute jumps. However, until 2019, VR creation and distribution has been too costly, time-intensive, complex and riddled with technical glitches to build any significant traction. The industry anticipates 5G networks will unlock the bandwidth and lower latency required for the next wave of VR applications. However, in order to fully capitalize on the imminent rollout of 5G and the vision for VR to fully actualize, we also need solutions that make VR content creation and delivery simple and accessible. Halsey Minor, founder and CEO of Live Planet, believes that eliminating roadblocks for VR creators to make immersive and experiential dreams come true will result in the surge of irresistible VR content needed to attract the masses and drive real adoption. In this panel discussion, Halsey and other VR industry colleagues will share insights on why 5G alone is not enough, and how the VR industry can seize the moment through innovation that empowers and enables creators.
"For marketers, the user numbers are too large, the engagement and results too promising, and the potential brand halo too compelling to ignore." - BCG. David Ripert, CEO of Poplar, an AR creative platform, will present case studies of some of Poplar's 60+ campaigns with top brands including L'Oréal, King Games, Universal Music, Speedo, Disney, Bayer, Jack Daniels, Nestlé, Absolut and Red Bull; showing how AR can help brands engage with their customers- across various use cases like social media AR (Snap, FB, Instagram), retail product try-ons, field sales training and B2B marketing.
When beginning to arrange elements of an AR experience, questions of ergonomics threaten to derail the process from the onset. In fact, lacking control of our audience's actions when they view content we make in AR, we risk our message being lost altogether. Foundations of Responsive Content in AR calls out the problems of ergonomic and content variables in AR experiences, and presents concepts and techniques we can begin implementing to make AR more immersive, accessible, and responsive to our audience. Complete with a usable template and walkthrough of its functionality, attendees will leave with an understanding of where to begin with responsive content in AR, as well as the practical means to begin building it.