AR is rapidly changing the way people communicate and express themselves on digital platforms. In fact, 70% of Snapchat’s 203 million daily active users interact with AR every day. In this session, Anrick Bregman, a member of Snapchat’s Official Lens Creator program, will show designers and marketers how to connect with their audiences by building compelling AR experiences in Lens Studio.
"For marketers, the user numbers are too large, the engagement and results too promising, and the potential brand halo too compelling to ignore." - BCG. David Ripert, CEO of Poplar, an AR creative platform, will present case studies of some of Poplar's 60+ campaigns with top brands including L'Oréal, King Games, Universal Music, Speedo, Disney, Bayer, Jack Daniels, Nestlé, Absolut and Red Bull; showing how AR can help brands engage with their customers- across various use cases like social media AR (Snap, FB, Instagram), retail product try-ons, field sales training and B2B marketing.
When beginning to arrange elements of an AR experience, questions of ergonomics threaten to derail the process from the onset. In fact, lacking control of our audience's actions when they view content we make in AR, we risk our message being lost altogether. Foundations of Responsive Content in AR calls out the problems of ergonomic and content variables in AR experiences, and presents concepts and techniques we can begin implementing to make AR more immersive, accessible, and responsive to our audience. Complete with a usable template and walkthrough of its functionality, attendees will leave with an understanding of where to begin with responsive content in AR, as well as the practical means to begin building it.
Imagine an AR world on top of our current world where every time you raise your phone you see AR experiences all around you. Now, imagine the possibilities that come as a creator. Whether your goal is to build digital product demos or virtual pop-up shops, Facebook's AR toolset gives you everything you need to build the immersive experience of your dreams. The perception that creating AR experiences can be onerous is misleading. In reality, it has never been easier to get started. In this session, Davide La Sala, will walk attendees through the skillset, challenges, and best practices involved in the creation of your first Spark AR effect. The session will cover technical details along with helpful tips while demonstrating the workflow of a Spark AR effect from beginning to end. Attendees will leave this workshop ready to hit the ground running - one-step closer to creating, publishing and distributing AR experiences to the Facebook and Instagram platforms' 1.5 billion daily users.