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eyecandylab builds, the AR lens on every video. The platform enables augmented reality on video to enable content creators and broadcasters to build engaging and interactive AR experiences, driving user engagement and to monetize through new revenue streams. The tools like the SDK allow a seamless integration in apps, leveraging the existing install base to bring the experience to the audience. The technology recognizes both pre-recorded as well as live stream content while tracking the screen consistently. eyecandylab, a Techstars backed company, has been founded in 2017 and works with clients and partners like NBCUniversal, Nickelodeon, WWE and Softbank.