Marcus Kühne
CIO & Co-Founder Holoride

Marcus has 18 years of experience at Audi in product marketing, development, and strategy. He has filed more than 100 patents for the car manufacturer and is the founder of Germany’s biggest VR community. At holoride, he is responsible for partnership strategy and experiences. Marcus is a progressive thinker and strategy-lead for immersive tech, and is well connected in the XR scene. He was the driving force behind Audi’s VR sales tool, which is considered to be an industry benchmark.


13:45 - 14:30
Hall 2
Main Stage

XR goes mobile – from content to deployment

Lorenz Schweiger | Audi Business Innovation GmbH

Rolf Illenberger | VRdirect

Jay Latta | STINT

Martin Liboska | Deutsche Telekom AG

Marcus Kühne | Holoride

Jan Pflüger | Audi AG