Julia Reis is the CEO and Founder of Good Karma. Growing up with the rapid success of Reis Robotics she understood the importance of process digitalization and optimization, which fueled the vision of Good Karma to bring a new standard of a fair and sustainable future to the industry. Since 2018 Good Karma is part of the Cannes Lions Innovations Hub, offering conscious content production for sustainable brand growth through efficient resource management. Prior to her current role, Julia was part of Brand Development at Unilever Germany. Her current ventures are Shoot Share a platform for efficient resource management in production and Cradle 2 Conscious a content certification process for fair and sustainable brands.