Alex Wills
Chief Experience Officer Disguise

Alex Wills is disguise’s Chief Experience Officer and Head of Metaverse Solutions. Responsible for delivering the overall brand experience across every touch point of the business for customers and end users. And embedding design thinking at the centre of the organisation.

Alex has been focused on immersive and spatial technologies, platforms and XR design for over 15 years and is now leading the charge within disguise to build out the end to end metaverse solution stack for brands, creators and performers.

Whilst at AKQA, R/GA and The Mill Alex worked directly with some of the worlds most innovative brands, including Nike, Google, Magic Leap, Riot Games and Beats by Dre to deliver integrated campaigns and digital products that inspired and enabled millions of people.