Benny Arbel is the founder and CEO of Inception. Inception is a leading XR content platform, revolutionizing k-12 educational content and curriculums through Rich-XR, advanced pedagogical methodology and sea change technology.Benny is a pioneer in the field of mobile content and marketing. He began his career as an IP lawyer and quickly pivoted to tech. Prior to Inception, Benny was the founder and CEO of myThings, a leading programmatic advertising platform. Before this, he was Associate VP for NASDAQ-100 company Comverse, where he established and ran the mobile content division. He is a seasoned executive and has several additional successful startups under his belt.