Anne BARRÉ
Belgium
XR Project Lead
GSK

Accomplished XR (extended eeality) Project Leader at GSK, where she drives the development and strategic implementation of virtual reality (VR), augmented reality (AR), and mixed reality (MR) solutions across GSK. Since initiating GSK’s VR journey in 2018, Anne spearheaded the creation of a groundbreaking Aseptic Simulator—an immersive, high-fidelity solution now used across more than 250 VR modules at manufacturing and R&D sites.

But her contributions don’t stop there. Anne currently leads the deployment of multiple XR technologies, including a VR EHS (Environmental Health & Safety) simulator, a digital twin for site tours, and a Mixed Reality editor tool—all designed to transform learning and operational engagement across the organization. 

Known for her passion for innovation, Anne harnesses cutting-edge XR to elevate employee engagement and optimize business performance, positioning immersive technology as a driver of real-world impact in the life sciences.