For 14 years, Tim has been part of the Volkswagen Group, initially working in marketing for the Volkswagen brand before moving to Group Marketing in 2018. Since 2021, he has been responsible as Group Manager Metaverse & Emerging Marketing Tech for strategically guiding the Volkswagen brands in XR, AI and other emerging tech areas.

His innovative spirit has also been recognized by the industry: in 2023, the magazine Werbung und Verkaufen named him one of Germany’s Top 10 Trend Experts. Beyond the corporate world, he is also a sought-after voice on LinkedIn — with more than 30,000 followers, he regularly shares valuable insights on the Metaverse and marketing.