The LOOks app developed by AFFOA allows specifically designed advanced fabrics that are made in America to be programmed with user defined customized content. LOOks is the first fabric to digital platform that allows people to learn about you by LOOking your fabric. What do you want to share with others about yourself? A song, a cause, a statement, a picture. Users with the LOOks app will be able to retrieve that information from your fabric by just pointing their phone at it (LOOking) from distances up to 30ft away.