"Lucas Toohey is the co-founder and CEO of Observer Analytics, building the next generation of analytics for immersive experiences. Their goal is to help content creators build more engaging and intuitive experiences by leveraging the power of data. Prior to Observer, Lucas built a social VR app allowing users to live stream multiple videos from Twitch and YouTube in a shared virtual environment. He sees a future where VR and AR become ingrained into day-to-day life, opening up new possibilitie