Amy Peck is Sr. Director of Enterprise Content at HTC Vive Studios. Amy founded EndeavorVR, a leading global XR strategy & consulting firm. She is a recognized thought-leader in the space and speaks globally on the future of XR. She is a venture partner at the Capital Region AR/VR Accelerator, holds several Advisory Board roles and Co-chairs the VRARA Enterprise Committee. Her own personal mission is to see XR fundamentally improve every aspect of our lives with the goal of making this technology accessible and transformative for everyone.