Alan’s purpose in life is to inspire and educate future leaders to think and act in a socially, economically and environmentally sustainable way. Alan is the CEO of MetaVRse, a global leader in XR Technology (Virtual, Augmented & Mixed Reality for Print, Retail and eCommerce). MetaVRse is also building the XR Learning Centre and was recently accepted to the Museum of the Future Accelerator in Dubai. Alan is a LinkedIn VR/AR thought leader with millions of views of his articles and videos. He is an Independent Global Advisor on the Business of XR to a select group of the world's largest companies, chief investment advisors, and ultra high net worth family offices. "Alan is true thought leader in AR / VR / XR - he's been building useful products in the space for years." - Justin Smith, Director of Marketing at North, Former Head of VR Marketing at Samsung USA. Alan is a founding member of the VR/AR Association, IEEE Mixed Reality Ethics Committee member, Mentor for a youth entrepreneurship program called 'The Knowledge Society' (TKS) and a mentor for Techstars Toronto and is on the SXSW Pitch Advisory Board for XR. Alan is also a TEDx speaker and a judge for the global Auggie Awards. Prior to MetaVRse, Alan invented Emulator, the world’s first touchscreen DJ System; used by Linkin Park, Armin Van Buuren, Microsoft, Sony, Heineken and more.