Founder & CEO
Content Readiness Institute
Jake Hamann is the Founder & CEO of the Content Readiness Institute.
Prior to CRI, in a little over 4 years Jake built ONEFIRE – an innovation agency located in Peoria, Illinois – into a team of over 30 talented ideators who partnered with corporations like Caterpillar, Maui Jim, Rheem, Beckman Coulter, UI Labs and countless others to provide strategy, production and delivery of innovative experiences – all while maintaining a focus on culture and values; making ONEFIRE one of the region’s fastest growing companies.
In his new venture, Jake is helping enterprise clients become more prepared to scale immersive technology initiatives by focusing on their “content readiness.” Content Readiness™ is the state of written, visual, and animated content and its preparedness for ingestion into human-centered design experiences delivered through mobile, tablet, augmented reality, virtual reality, mixed reality and AI platforms.
A serial entrepreneur, Jake is also the Founder of Peoria Inno, a movement focused on building and growing the entrepreneurial and innovation ecosystem in the Greater Peoria region.