Michael Hoffman is co-founder of Object Theory, a Mixed Reality agency with a focus on strategy, user experience, and product development. Object Theory is one of Microsoft's longest standing partners in their Microsoft Mixed Reality Partner (MMRP) program, since prior to the release of HoloLens. Prior to forming Object Theory, Michael led the creation of showcase experiences for Microsoft HoloLens as a Principal Engineering Lead in on the HoloLens team. His work includes some of the remarkable applications created for Autodesk, Trimble, and JPL/NASA Curiosity Mars rover mission planning. Michael’s history also includes positions at Google and Nike Digital Sport, as well as leading a number of high profile platform solutions in publishing, bioscience, mass storage, and telecommunications.