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Harnessing the Power of AI to Deliver AR Experiences


Augmented reality (AR) is quickly becoming one of the biggest game-changers for businesses by merging the physical and digital worlds to transform brand engagement and enable a new form of storytelling. The underlying technology that makes these new dimensions and immersive experiences possible is artificial intelligence (AI). Adobe’s Tatiana Mejia will discuss how AI is powering AR experiences, enabling creatives to easily create new experiences, and users to interact with the physical environment in a multidimensional way in real time. Attendees will hear how AR is being leveraged with AI across industries and learn about the trends and best practices for deploying AR – which will allow creatives and marketers to harness AI to produce immersive, personalized and relevant experiences for customers.


Head of AI Product Marketing & Strategy , Adobe

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