Olfaction, our oldest and most primal sense is deeply intertwined with our memory, emotion, cognition, and behavior. Aaron Wisniewski, Co-Founder and CEO of OVR Technology explores how combining this often overlooked and misunderstood sense with today’s most cutting-edge technology is the crucial missing piece that can positively impact healthcare and therapy. With a focus on mental health applications - like exposure therapy for PTS in war Veterans and first responders - this talk will highlight how Olfactory Virtual Reality works and how clinicians might use it to meet urgent human needs.
Throughout history our tools have defined the shape of our world—and so it will be with the augmented world. If a tool makes something easy, creators will explore and innovate in that space. If a tool makes something difficult, they’ll take their first idea and move on. In this session we’ll break down the unique challenges and opportunities for the XR tools that will empower a diverse group of creators to shape the next generation of augmented worlds.
For years, AR glasses makers have been focusing on developing head-mounted displays for enterprise use. MAD Gaze CEO Jordan Cheng, however, sees AR glasses as the next biggest thing in consumer electronics all along and leads his team to redefine the true AR glasses for consumers by utilizing optics, computer vision, haptics, AR Cloud and 5G. Witness the unveiling of his company's latest XR ecosystem and see for yourself why the future is closer than you might think- XR for consumers is now.
Telling a great story has always been powerful. As we start exploring storytelling in Spatial Computing, we have an opportunity to make an impact like never before. This talk will explore narrative opportunities that are unique to spatial. From tools that were developed to solve specific story challenges, to the art of keeping people’s attention while moving them around their room. Come explore the next seismic shift in storytelling with some of the industries leading creative technologists.
A decade ago, advancements in hardware technology drove innovations in network infrastructure and cloud resource availability -- and we've collectively been reaping the benefits ever since. But this symbiosis of high-speed wireless connectivity and device capabilities is being upended by the arrival of 5G. The advanced network platform is poised to enable an edge computing and hardware revolution, and this has significant (some might say "huge") implications for creators and technologists. The fact is: 5G is here, and innovators are skating to where the puck is going to be. Learn how you can meet them there and be ready when this new technology presents new opportunities for the augmented reality industry. (Spoiler: that time is now.)
Beauty and cosmetic industries are constantly evolving. Personalization is becoming essential and mastering a consumer-centric strategy is key. Through the use of advanced image recognition and machine learning technology, smart beauty tech solutions can help brands and retailers connect with consumers in a whole new way. Alice Chang, Founder and CEO of Perfect Corp., will discuss how brands can master AI + AR beauty tech solutions to deliver personalized customer experiences that drive conversion.
Understanding how people will react and engage with new and emerging platforms can be challenging. Particularly, when we move “beyond screens” to the new interfaces of smart and spatial computing. These types of experiences often depart from existing mental models of human-machine interaction and can be tricky to prototype to let people explore. Traditional behavioral research methods often become less effective, meaning we need to experiment with new ways to learn about how successful an experience will be. Using examples from research into mixed and augmented reality experiences, we will explore these hurdles and discuss techniques for gathering insights when existing research methods prove inadequate.
Participants to be announced on April 15th
The Entertainment Technology Center at USC has now run three Challenges asking students and recent graduates what they would like to be able to create in 3-5 years that they cannot easily create now, and what needs to happen to make it possible. This session will further describe the Challenge and show some of the winning 3-minute pitch videos.
In this session, Matt will take a look at how the major AR Cloud platforms have practically built the first pieces of the AR Cloud and how it is enabling new services to fulfill the potential of AR today. Plus what still needs to be built, how long will it take and who will win the market?
The wait is over. The adoption of 5G and Spatial Computing technologies has begun. With new devices and networks, how can we ensure the experiences live up to the hype? Join us as we discuss the next-gen creative technologies you'll need for our 4K, 5G, heads-up and hands-free future.