Alex is COO and Co-Founder at The-Parallel, VR/AR software development studio founded in 2016. Alex is a serial entrepreneur with experience in IT, Finance, Retail and Manufacturing. Alex joined The Parallel because the moment he first experienced VR back in 2015, which was a basic google cardboard experience, he instantly fell in love with the technology seeing the possibilities that VR/AR will unveil to the world. At The Parallel Alex is responsible for global strategy and expansion, finance, management, operations and business development. Alex is also a private art collector, holding some of the rarest Marc Chagall pieces, and he always thought about how immersive technology may bring a new era into art. That is why he took action by collaborating with Jacky Tsai, a famous contemporary artist, with whom they initiated a series of projects marrying immersive tech and Jacky’s artwork, where Alex is personally involved in creating each masterpiece.