Maryam Sabour is Niantic's Business Development Lead for all things AR. Over the last two years, she has led strategic partnerships, advancing Niantic's Real World Platform and games. Previously she was a strategic consultant working with emerging technology companies, with a focus on AR/VR. Her clients spanned the film, gaming and advertising industries. Believing in the power of XR to create human-wide social impact, she founded the XR Portal, the largest database of XR educational content. Carla Li is Niantic's Sponsorship Platform Product Lead. Over the last two years, she has defined and executed on the vision for the Sponsorship Platform for both global brands and small-medium businesses, pioneering a new form of advertising in location-based AR games. Previously, she was a Senior Product Manager with McKinsey for 4 years, where she designed the digital product strategy for Fortune 500s, tech, and media companies, driving over $600M in sales and helping companies capture billion dollar market opportunities in digital advertising.