Will Humphrey
Studio Director Sugar Creative (a Co-Owner of Fictioneers) Sugar Creative & Fictioneers

Will is Studio Director at Sugar Creative (a Co-Owner of Fictioneers). Originally trained as a Molecular Geneticist at Kings he adjusted to focus on design, training at LCC, before focusing on immersive technology development. His creative work has been exhibited internationally and, as one of the leading voices in building new forms of narrative with XR, he has written for, been interviewed by, and presented at a range of national and international bodies and publications. As an advocate for skill lead innovation he is also one of the UK government ‘Humans of STEM’ programme which showcases the impact of STEM trained individuals in the creative sector.