This will be a talk about the various commercial cases in XR industry of South Korea, which is the most world renowned innovative and fast moving market.
Immersive experiences are about to become the new frontier of marketing, providing customers with more control over their experience and the ability to invite in and experience brands they love. With the looming fight for attention, brands need to understand the opportunities and threats: how to be discovered, how to be "invited in" as trusted partners in VR , and how to stay involved when consumers navigate their world with augmented reality as the information and experience layer. With new ways to access AR experiences (including WebXR), this panel will explore how consumers will use augmented reality to engage with brands in a variety of ways - including potentially excluding them completely - and how brands should be approaching how to set themselves up for success in the near future.
According to recent studies conducted globally, personalised AR experiences on e-commerce significantly impact the complete sales funnel, reducing the bounce rates by up to 30%, increasing the purchasing propensity of customers by 51%, and boosting conversion by 2-3x. At Adloid, we believe that all e-commerce & retail businesses globally will plug-in AR as an alternate sales & marketing channel, to boost customer confidence before buying and achieve higher conversion rates. Let us take you through our journey of building an end-to-end, invite-only product for e-commerce that’s no-code and takes care of the entire workflow of content creation(3D), design, rendering and core tech, deployment, tracking, and maintenance in a single platform. We’ll present how its adoption is delivering returns on key business metrics, and how it can make adapting to the changing times easier.
P&G Virtual LifeLab is an immersive world that has been created and launch for CES in 2021. It showcases new story narratives for P&G brands and citizenship stories. Virtual LifeLab has been awarded 2nd best experience at CES and has been since evolved to support external and internal events. The innovative platform allows P&G to re-imagine their interaction with consumers, media, customers - always putting the visitor at the center of the experience. In this session you will learn more about the creative process, the execution challenges and how corporations are thinking forward using immersive technologies.
3D has drastically increased revenue for the fashion industry. 3D eCommerce has proven to increase conversion rate by 94% and increase cart size by 61%, but that is just the beginning. Once fashion brands have 3D assets they can be sold as NFTs, placed in games for users to dress their avatars and so much more. How should brands be thinking about their 3D strategy? What works well in the Metaverse and what doesn't? Join 3D experts from VNTANA, Together Labs and Epic Games who have worked with freelancers to Fortune 1000 brands to create successful 3D fashion experiences across eCommerce to the metaverse and beyond.
Toyota challenged all team members to “Start Your Impossible” - a call to re-imagine Toyota for the next hundred years, embracing technology, collaborating across the organization, challenging the status quo, and taking risks. Accepting the challenge, three team members decided to address the Accessory Sales process, historically ranked among the lowest levels of satisfaction in the industry-wide automotive purchase process. The goal was not only to prove that AR could interact with a physical vehicle, but to demonstrate AR as a viable sales tool. The results were better than expected: Customers benefitted by having unlimited accessory catalog access via a “virtual try-on”; Dealerships benefitted from both an increase in sales and a decrease in operating costs by not having to maintain a large accessory inventory; and Toyota Motor North America (TMNA) benefitted by collecting data on accessory trends. The collaborative team presenting: David Kleiner – TMNA’s Applied Technology & Research Lab (ATRL), Jazmieka Smith – Toyota Logistics Services (TLS), and Dan Ferguson – Groove Jones.