Immersive experiences are about to become the new frontier of marketing, providing customers with more control over their experience and the ability to invite in and experience brands they love. With the looming fight for attention, brands need to understand the opportunities and threats: how to be discovered, how to be "invited in" as trusted partners in XR , and how to stay involved when consumers navigate their world with Augmented Reality as the information and experience layer. With new ways to access XR experiences, this panel will explore how consumers will use XR to engage with brands in a variety of ways - including potentially excluding them completely - and how brands should be approaching how to set themselves up for success in the near future.
Many brands have embraced Augmented Reality advertising on platforms such as Facebook, Instagram and Snapchat for the power it gives audiences to try their products on virtually. But AR commerce is about so much more than the virtual try-on. When done right, AR can serve the entire marketing funnel, from fun, compelling experiences that redefine how consumers engage with brands to viral advocacy campaigns that extend an advertiser’s reach and boost their brand awareness. In this talk, Camera IQ co-founder Allison Ferenci will discuss the secrets for creating AR experiences that impact the entire decision-making funnel.
Automotive manufacturers are leading the way in leveraging XR technology in retail to showcase their band and their vehicles. BMW, Audi and Porsche are no exception to this. In doing so, are realising significant return on investment and demonstrating a strong business case for using the technology. In this talk, Richard Armstrong, an XR strategist and Enterprise Architect who has worked in the automotive retail industry, will show how these leading brands and their retail partners use XR to help customers choose and customise the right vehicle, enhance the customer journey while realising increased profit margins and business operational efficiencies:
P&G Virtual LifeLab is a multiplayer immersive experience that has been created and launch for CES in 2021 to showcase P&G’s Brand and Citizenship stories. P&G Virtual LifeLab has been awarded 2nd best experience at CES and has been since evolved to support external and internal events. The innovative platform allows P&G to re-imagine their interaction with consumers, media, customers - always putting the visitor at the center of the experience. In this session you will learn about what it takes to balance creative, scale and impact by doing a deep dive into design, organization and platform choices. P&G is leaning forward using immersive technologies with upcoming initiatives @ CES 2022 and beyond.
3D has drastically increased revenue for the fashion industry. 3D eCommerce has proven to increase conversion rate by 94% and increase cart size by 61%, but that is just the beginning. Once fashion brands have 3D assets they can be sold as NFTs, placed in games for users to dress their avatars and so much more. How should brands be thinking about their 3D strategy? What works well in the Metaverse and what doesn't? Join 3D experts from VNTANA, Together Labs and Epic Games who have worked with freelancers to Fortune 1000 brands to create successful 3D fashion experiences across eCommerce to the metaverse and beyond.
Toyota challenged all team members to “Start Your Impossible” - a call to re-imagine Toyota for the next hundred years, embracing technology, collaborating across the organization, challenging the status quo, and taking risks. Accepting the challenge, three team members decided to address the Accessory Sales process, historically ranked among the lowest levels of satisfaction in the industry-wide automotive purchase process. The goal was not only to prove that AR could interact with a physical vehicle, but to demonstrate AR as a viable sales tool. The results were better than expected: Customers benefitted by having unlimited accessory catalog access via a “virtual try-on”; Dealerships benefitted from both an increase in sales and a decrease in operating costs by not having to maintain a large accessory inventory; and Toyota Motor North America (TMNA) benefitted by collecting data on accessory trends. The collaborative team presenting: David Kleiner – TMNA’s Applied Technology & Research Lab (ATRL), Jazmieka Smith – Toyota Logistics Services (TLS), and Dan Ferguson – Groove Jones.
One of AR’s foundational principles is to fuse the digital and physical. The real world is a key part of that formula… and real-world relevance is often defined by location. This means that one of AR’s primary battlegrounds will be in augmenting the world in location-relevant ways. That could be wayfinding with Google Live View, or visual search with Snap Scan and Local Lenses. And these players aren’t alone: Apple, Facebook, Niantic and other AR leaders continue to signal geo-spatial AR ambitions. Who’s doing what to gain pole position and win AR’s Space Race? We’ll break it down through numbers & narratives.
XR is already revolutionizing retail, e-commerce and advertising, but it’s barely the tip of the iceberg. At the same time, social media is also beginning to merge with the metaverse, meaning that, within a decade, the whole way in which we experience the digital world is set to undergo a tremendous shift. XR will bridge the gap between the digital and physical world, and it will change the way we interact with brands and each other. In this presentation, Lucky Gobindram, General Manager at CXR, will explore this goldmine of opportunity for business growth and the ways it can already be leveraged to drive conversions and build relationships with consumers.
In this discussion, TACTIC and Treasury Wine Estates speak about the groundbreaking evolution of 19 Crimes and the Living Wine Labels Application that continues to dominate the wine and advertising world with augmented reality innovation. From over six million app downloads and over 400 million impressions since mid-2018 to the launch of celebrity Snoop Dogg’s wine and its accompanying AR experiences - the 19 Crimes wine continues to be one of the main innovators in branded AR content - with evergreen content launching both within the Living Wines Labels app and on the web, with the new web-based content showcasing additional experiences with no need to download a native app. Within the dozens of branded experiences within the Living Wine Labels collection, holograms come alive around wine bottles, with a variety of immersive and interactive AR experiences that have over 35 million sessions worldwide - helping make 19 Crimes wine of the year and an AR cult classic.
Augmented Reality has been a key driver to enable brands to engage with consumers to make them feel a part of the action from anywhere. Whether they are at home in their living room, or live at an event, AR removes the need to activate at only one location. MVP Interaction and 8th Wall partnered with the Tennessee Titans to create the first-ever augmented reality mural in the NFL. Whether fans were onsite in Nashville or at home, the WebAR experience was easily activated by a QR code, taking traditional LBE experiences into your living room. Join our session and get an inside look into how companies are utilizing AR to optimize consumer interactions to analyze audience engagement from multiple locations.