Natascha French is a pioneer in defining and shaping the immersive technology market, in particular in AR/MR/XR, and AI, leading engagements for Fortune 500 brands, focused on media, entertainment, sports, retail, consumer goods, and healthcare. Natascha is the CEO and Founder of Scale Strategies, a sales and marketing agency that serves as a growth engine for technology-based organizations. She currently serves as Chapter President – Los Angeles for the VRAR Association. Prior to founding Scale Strategies, she was the CMO of VNTANA, an industry leading 3D and AR automation software and hologram technology company. Natascha began her career as a journalist for CNN, and has led customer experience transformations for Fortune 500 brands and has launched over 50 brands while working at various marketing agencies globally. She graduated from Emory University, having prior studied at the University of California, Berkeley. She serves on the leadership council for Network for Teaching Entrepreneurship, Children Hospital Los Angeles’ Digital Transformation Advisory and a mentor for Startup UCLA. Natascha has been a speaker at CES, NAB, EventTech, ISG, N3XT CON, Digital Hollywood, Digital LA, and more.